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CX-Brussels, 
Passionate about Customer Experience

CX-Brussels is a Belgian organization that wants to move forward customer experience in all its aspects: by bringing together CX & Digital professionals, share the latest insights and organize engaging events for its members. We actively promote best practices in customer experience management in Belgium and Luxembourg, to help grow any business and to have more and happier customers.

People About CX-Brussels

What They Are Saying

"CX-Brussels events have been instrumental in transforming our customer engagement strategies. The insights and practical tips I've gained have directly contributed to increased customer satisfaction and loyalty in our company." 

Sophie Dubois
Customer Experience Manager

"Attending CX-Brussels workshops has been a game-changer for our digital initiatives. The expert speakers and interactive sessions provided us with the tools and knowledge needed to excel in optimizing our digital touchpoints."

Marc Lefevre
Digital Marketing Director

The events organized by CX-Brussels are unparalleled in their quality and relevance. The focus on personalization and innovative customer journey strategies has empowered our team to deliver exceptional service and stand out in a competitive market.

Elise Moreau
Head of Customer Service

Join CX-Brussels to connect with professionals, access exclusive events, and enhance your customer experience skills.

Get in touch! Share your needs and we’ll assist you.

Interested in

Our upcoming events ?

Discover upcoming events at CX-Brussels, designed to enhance your customer experience expertise. Join us for workshops, interactive sessions, and networking opportunities with industry leaders in Belgium and in Luxembourg.
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CX-Luxembourg CX & Tech

Smart by Design: Improving Customer Experience with AI

 

Hear from Audric Lhoas, Head of Product Management at Proximus NXT, how AI is shaping the future of CX. This CX & Tech event is happening on Tuesday, December 2nd at Proximus Luxembourg. 

From intelligent chatbots and sentiment analysis to predictive behavioural models and proactive service interventions, AI opens up powerful new ways to lift CX, boost customer loyalty and drive business value. 

▶️ In this session we'll hear from, Audric Lhoas, a seasoned IT and product management leader. He currently leads product management at Proximus NXT, focusing on cloud services, data-driven solutions and artificial intelligence. Audric brings deep experience advising regulated industries on data and AI strategy, and will share practical insights on how AI can be embedded into CX strategies for measurable business impact. The session will also highlight some real world examples and usecase brought by clients. 

Looking forward to welcome our CX-Luxembourg members to this final event of another great year. 


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CX-Brussels CX & Tech

From Service Economy to Experience Economy

Join us on Thursday, December 4th, at Adecco Belgium for a special CX event on "CX & Tech".

▶️ In today’s fast-moving market, delivering exceptional customer experience (CX) is no longer optional – it’s a key competitive differentiator. AI is transforming how organisations engage with customers: enabling personalised interactions at scale, anticipating needs before they arise, and delivering seamless, consistent journeys across channels. 

👉 There will be a keynote from Merijn te Booij - former global CMO of Genesys - who will share his vision for the future of Customer Experience (CX), where empathy is central. He emphasizes that technology, while essential, cannot replace what empathetic contact offers in customer relationships. Companies need to understand the difference between segmentation and personalization, with empathy in interactions being crucial to providing customers with a genuine, personalized experience.

We'll also hear some uses cases + CX company Genesys will tell us how new technology shapes the experience economy for their customers.

🔔Save the date and register yourself. We're looking forward to seeing you for this last event of 2025! 
 

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